Live Secret Reveal Party at Michaels
Daniel and I have received word that something incredible is happening with yarn. So incredible, we decided to come up with a Secret Reveal Party to broadcast globally in real-time on Saturday, August 19th, 2017.
We pitched the idea to Michaels and Yarnspirations to see if there was interest in creating a Live Show with reveals after reveals after reveals… if you are catching my drift. For yarn lovers, be prepared to drop your jaw!
Get Your Audience Tickets Here
Happening by purchased tickets only at Michaels Stores, 142 John Street in Toronto, Ontario. This gigantic, 3 level Michaels Store will be the home broadcasting centre globally for this event. The 3rd Level will go behind raised curtains as Michaels associates and party team members set up… well I cannot tell you any more than that. There are escalators and an elevator to bring you up to the 3rd level. Once we begin, the 3rd Level will close and only ticket holders will be invited up.
Tickets are available for $25 CDN. All guests must be over 18 and must sign a release form as cameras, lighting and staging will be set up. There will be photographers, videographers and studio audience members welcome to Instagram and post photos in realtime to the world as we broadcast. We are looking for enthusiastic yarn users who are excited to see new things and are okay with clapping, cheering and being part of the interactive studio audience participation. Volunteers will be called for those who wish to participate directly with us on / off the stage.
So audience, bring your fully charged mobile devices and take all the videos and pictures you want once the broadcast begins at 9 pm.
You can buy your tickets here. Once confirmed, bring your tickets with you. We need all guests to be ready for quick check-in at the location at 8:30 pm and will be escorted to the studio set up on the 3rd Floor. Arrive early.
Seating is limited to 75 Excited Audience Members. Tickets are sold on a first come, first serve basis. There are no refunds for tickets. You must be in the audience to qualify for the random draws and to receive the $25 CDN Gift Card from Michaels.
Please be prepared to show Official ID upon check in to verify your name and age. You must be 18 years or over to attend this show.
Do not be late. Be prepared to be lined up at 8:30 pm. Late comers will not be added to the studio audience once the show begins. So plan ahead.
The Show Will Include
- You will be given a $25 CDN Michaels Gift Card Upon Check-in. Spend it on anything you wish. The Michaels Gift Card’s will not be held for any ticket holders that don’t show up.
- DJ Music Pre-Show Warm Up
- New Product Reveals. You will be the first, in person to see everything that is new.
- Interactive Audience.
- Samples & Fashion Show Reveals.
- Audience Door Prizes with Opportunities to Win New Products.
- Post Show DJ Music & Light Snacks and Non-Alcohol Beverages will be available.
- Post Show Exclusive Shopping, which includes all of the new stuff you will see.
Live Broadcast is global and will start promptly at 9 pm – 10 pm. Daniel and I are your hosts with guest(s). We hope to drop your jaw in reveals and exciting new ideas coming forward.
Photographic Rules – Pre Show
We are asking audience members not to post any photos socially before the show begins. Once Daniel and I start the broadcast, you are welcome to take as many photos and videos as your heart desires to social media. Let’s keep the surprise a secret until our broadcast as you may see things before the show begins.
Extended Michaels Store Hours for Audience Members
After the show, the store will remain open until 11 pm. You can use your Michaels Gift Card if you wish. All new products shown will be available for purchase. There will be limits on quantities to prevent the store from selling all stock for the grand opening.
Michaels Stores North America Store Set Ups
All Michaels Stores in the United States & Canada will have associates staying late to transform every store for opening on Sunday, August 20, 2017. Everything seen during the Live Broadcast will be available at Michaels Stores across North America the very next day.
Viewers at Home
For those watching through The Crochet Crowd Facebook Page. We are extending separate draws for those who are watching from computers, phones and more at home. There will be opportunities to win one of many prizes we have. The contests online will be closed at 9 PM EDT, August 20, 2017.
Set your GPS to 122 John Street. Notice that the address of the store isn’t exactly the same. The parking is part of the complex but is a few stores south of Michaels attached to the same building. There is an elevator there for those who need it. Images courtesy of Google Maps.