Caron Cakes was originally launched over 7 years ago and was initially put into Michaels Stores for just 3 months. The original packaging of the yarn was slightly different. The Caron logo had its 100th anniversary on the ball band.
While Yarnspirations thought the stitching journey and presentation would be a hit to consumers, the program was only to be on the shelf for the Caron 100th Anniversary and then be gone. The program was set to begin and then end. Little did Michaels or Yarnspirations expect what would happen next.
When Caron Cakes launched, there happened to be a sale on the yarn in the first weekend, and it took off like wildfire on social media. It would be one of the first times the ball is turned with the top facing out to see the rings of the colour and let the ball band not be the first visible thing. It was something to behold.
After the first rush, the exclusivity of Caron Cakes to Michaels became concrete, and this yarn couldn't be sold in any other retailer.
Throughout the years, you can quickly identify Caron Cakes and the extension brands that followed. From Caron Cotton Cakes, Caron Big Cakes, Caron Tea Cakes, and the list continues.
Due to the exclusivity, Michaels Stores is where this yarn lives. Excessive inventory may end up in a discount store and/or sold online as clearance.
This is why you will never see this brand at Walmart or JOANN. Walmart and JOANN also have their exclusives that you will never see at other competitors. It's a natural thing in the yarn industry.
If you are missing a yarn that is no longer being carried, give Michaels a quick phone call or email at the corporate office and let them know. If yarns suddenly go off the shelf and it's being replaced by something else, you need to speak up and let them know. You don't need to be mean; just let them know you prefer to shop at their store and wish the product(s) were not removed.
joan thauberger says
Our Micheals in Medicine Hat, Alberta is so awful 😢. The yarn isles are always a mess and we only have 2 rows of yarn to select from. We are a city, with only a Walmart and no other stores to choose from. So sad that I have to order my yarn online.
Mikey says
Make sure you contact Head Office through the michaels main website. It's the only way they know how you feel.
Ruth Richardson says
I was not aware that the Caron Cakes was only available at Michaels and for me, that would mean a trip to Peterborough - the nearest Michaels store. Not impossible, but..... That meant either Walmart of Hart (a Quebec based chain that carries a small but nice selection of name brands but you likely already knew that, lol).
I'm now happy to report that my little town of Cobourg will have a Michaels store soon. Construction is underway so late Spring/early Summer. YAHOO!!
Thanks, Michael, for informative updates.