It was rumoured that this yarn, called Red Heart Sashay, saved the Red Heart brand from 2009 to 2015. The easy-to-beginne-with nature of the Yarn attracted new crocheters and knitters to the craft. Like anything that comes to market, the heat simmers and goes cold in time.
Many extensions of this same brand came to be, such as the metallic version below, regular Sashay, Boho, Mini and more.
This yarn is discontinued, but remnants remain in liquidation outlets, dollar stores and value-based retailers. This yarn is no longer being made.
This brand brought the Red Heart brand back to life with a lot of exposure and, I think, realistically created a new generation(s) of crocheters and knitters on their own. It would have been considered a fad yarn, and many loved it. It was sometimes hard to get as the demand was higher than what they could produce.
People who review things tend to crap on yarn that is considered a fad, but what people won't recognize is that a new yarn or technique can create the future generation of the yarn arts. The same people that people like me need to teach even more cool stuff in the future.
By the end of 2015, this yarn balloon had exploded, leaving this yarn in dust and the trend gone.
This once again left a hole in Red Heart brands. Coats & Clark, the makers of this yarn, was put up for sale in 2018 and purchased by Spinrite Yarns to keep the Red Heart brand alive and hopefully well into the future.
Spinrite Yarns, aka Yarnspirations, does a lot of market research, including focus groups to understand who wants the yarn and get real-time reactions to using the yarn. Yarnspirations discontinued the failing yarns and started developing new yarns to fall into the Red Heart brand. It's always a work in progress.
Yarn Specifics
This was a ribbon-type yarn, 3.5 oz / 100 grams, and 30 yards / 27 metres long. One ball could make a scarf, but people usually buy two for a decent length.
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