I was reading on a Crafting Hobby Associations (CHA) Newsletter about the changes of the crafting industry. One of the biggest changes is a new job that didn’t exist a few years ago. It’s called Social Media Directing. Social Media Directing is exactly what Cathy and I do with The Crochet Crowd.
Social Media Directing is a fine line of science, educated guessing, pure luck and entertainment all wrapped up into a gift box. It’s about teaming with the right people and having a mission that is fair as well as honest. Fair and honest to both the company and the followers.
In learning how to be a Social Media Director through self taught principles, research and practical work with The Crochet Crowd. I watch other companies perform their magic and see what they are doing. No, I am not hiding around the corner with binoculars ready to take over the world. Being a middle child growing up, you can learn through the oldest child’s triumphs and mistakes. There’s opportunity to learn how you can influence the younger child. It’s not deceptive, it’s about human behavior.
Companies are seeing Full Time Positions of Social Media Directing starting to emerge. You have your marketers and then you have your Social Media Directors to help amplify the message.
With working with The Crochet Crowd, I’ve learned that it’s never fair to push someone to buy or do anything. It’s always best to give a choice, knowledge, inspiration and more. I firmly believe people are smart enough to make up their own minds or at least make decisions that are in their best interest. For someone selling products or a service, their agenda changes to ensuring people will open up their wallets and purses. I find