Who is Michael Sellick: Crochet Designer

Who is Michael Sellick: Crochet Designer

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Michael Sellick aka Mikey of The Crochet Crowd

Michael Sellick aka Mikey of The Crochet Crowd

Mikey, known at Michael Sellick

Michael is one of the leading global teachers online for teaching and sharing crochet ideas. Crochet has been part of his life since he was 14 years of age. In fact, creative arts have been a strong part of his up bringing as a result of geographic location and entertainment provided by his mother. Also being part of Awana, Cubs and Crusaders for a number of years contributed to the love of crafting.

Others In Our Team

  1. Jeanne Steinhilber – Crochet Designer
  2. Daniel Zondervan – Crochet Designer

His parents were hands-on parents with being active participants in church youth groups, in fact, being the head leaders of the youth programs. He would have one of the most full sashes of earned badges as a result of his mother encouraging the procedures to earn the badges.

  1. Learn More About Mikey’s Public Studio
  2. 10 Feet Tall Crochet Nutcrackers – Final Pics
  3. Begin 2019 with Your Crochet Journey Journal
  4. Let’s Keep it Free for All to Enjoy

Michael grew up in several places in Midwestern to Southern Ontario, Canada. His parents owned a summer touristy permanent amusement park called Kiddie Land in Sauble Beach. A full rock’n town in the summer and an isolated town in the winter. With only 2 television stations, time was occupied with family nights and crafting on a frequent basis.

Michael Sellick - Morning TV Show

Michael Sellick – Morning TV Show

Michael’s mother was fully engaged in parenting and nurturing parental figure for the compassionate side to see special needs, disabilities and others with issues beyond their control as equals. His father was also fully engaged as a parental figure from a strategic planning point of view. The needed to financially plan, budget and problem solve. While it may be rare, Michael didn’t have any conflicts with parents while growing up. If problems occurred, both parents had an open door policy to openly discuss issues. Both parents taught the sense of responsibility from a very early age. In having the kids work at the amusement park to help out. With hard work, came reward through appreciation of customers and a weekly allowance.

Michael would come to learn to knit at a very early age but gravitated towards spool knitting and weaving. While other kids were wanting something more typical boy toys related, he would ask for crafting supplies. The crafting toys, typically oriented to girls, the packaging was girly and so were the tools. It would be embarrassing and is one of the important visions he has for crafting is to make the tools and products geared for everyone, gender neutral, to allow children to explore without added peer pressure or bullying at a result of coloured tools and packaging that can be humiliating.

Through childhood, Michael has come to understand the value of community and overall acceptance of being multi-cultural. The need to recognize that each culture has something to offer humanity. If you don’t understand a culture, study it, learn about it, and realize you are also different from their perspective too. Each of you has their place on this globe. Time is limited, use it wisely.

Michael’s Goal

Michael has one objective. It’s to teach the art of crochet to those interested in learning. To do this, he must work with others to keep resources free to all those who wish to learn. In a society where people expect things for free, he’s had to adapt to budget, strategize and figure out how to keep himself financially sound while offering everything for free. As long as the opportunity is available for those who wish to learn to crochet, he’s here to teach.

Michael’s platform and website being free is sacred to him. With finding other partnerships that believe in the same goals, The Crochet Crowd remains free for all to enjoy and will continue on into the future.

The Crochet Crowd Logo

The Crochet Crowd Logo

Creation of The Crochet Crowd

The creation of teaching on YouTube was a fluke. A boring afternoon would end up turning into a multi million view resource community page. People who are just finding Michael, believe he has come out of no where and he is experiencing instant success. Yes… the idea was a fluke but there is nothing instant about what he’s been able to accomplish. The amount of work to build is border-line insanity during his journey. The hours and self discipline involved has been enormous and continuous to be everyday job to inspire thousands of people. Most people would have quit with the obstacles and time it takes to grow and nurture a community.
The Crochet Crowd® relies on him to steer crocheters in the right direction and/or give sound advice. His advice is based on experience through using products and services. He’s managed to find really good companies to do successful cross promotions online. Like many people, he has experienced companies where he has learned some difficult lessons. He’s come to understand the needs of The Crochet Crowd.
He’s been on the quest of building this platform steadily since March 2008 and dedicate most of his current life, every day, to helping others achieve their creative success stories. In fact, it’s what brings him the most joy is sharing ideas and praising others for their accomplishments.
Behind the Scenes at JOANN Fabrics & Crafts Before Live Broadcast

Behind the Scenes at JOANN Fabrics & Crafts Before Live Broadcast

Mikey’s Crochet Skills

He was taught to crochet by his mother at the age of fourteen. Intrigued by the speed of the craft and the simplistic designs of what his mother was able to achieve through double crochet, he became ‘hooked’ on the craft. She only knew how to double crochet, so he went and bought a crochet book because he was bored of the double crochet. From this moment of buying a crochet book, he taught himself the skills you see online today. Without his own children to pass along his skills, he has turned to the Internet to show others how to crochet
Michael Sellick / Daniel Zondervan

Michael Sellick / Daniel Zondervan

Role of The Crochet Crowd

He can spend easily up to 14 hours a day social networking, video creation, article writing, and build cross content at my home studio. He’s captivated by the linkages and see obvious potential in companies where consumers can receive free opportunities to learn.
He has been partnered with Daniel Zondervan since January 2009. Daniel is the co-creator of The Crochet Crowd. Daniel’s strengths are behind the camera in marketing, scheduling, newsletter creation and dealing with show logistics. He is also the marketing strategist for The Crochet Crowd ‘Live’. He is responsible for designing displays and interactions between guests and myself. He has keen eye for trends without following the industry. His involvement is an asset and makes the crowd the success that it has become.
Mikey Designing Crochet Mandalas

Mikey Designing Crochet Mandalas

Michaels Role with The Crochet Crowd

  • Encourage creativity with viewers and followers on Facebook.
  • Work with clients directly.
  • Give consumers choices and ideas when it comes to project creations on camera and in written patterns.
  • Social network scheduling and campaign strategies.
  • Participate with all social media outlets where The Crochet Crowd is associated to.
  • Occasionally called on for consultation in relationship to the craft industry.

Personal Information

Michael and Daniel currently live in Greenwich, Nova Scotia. They relocated in January 2018 from both of them always residing in Ontario Canada. A major life change to tell a new story. They are living a touristy area of the Annapolis Valley. They have one cat, Riverstone.

Professional Portfolio

  • Editor
  • How To Video Host & Video Creator & Editor
  • Speaker
  • Social Media Director / Consultant
  • Demonstrator, Instructional Teacher
  • Event Coordinator

Published Articles & Video Presentations

  • Featured / Guest Blogger for Yarnspirations Blog, Red Heart Blog, Fave Crafts Blog, Creativ Festival, Michaels Blog and Stitch & Unwind.
  • Written product reviews and filmed product video reviews for a number of crafting companies.
  • Content writer for The Crochet Crowd Blog, Newsletters and The Crochet Crowd eBooks.
  • Granted filming rights of several major crafting based companies. Michael’s videos appear on Yarnspirations, Red Heart, All Free Crochet, Michaels, JOANN, AC Moore & Herrscheners.

The Power of Social Media Links & Video Usage

  • Michael has successfully partnered with companies associated to crafting products and service.
  • Michael tries to balance these videos with being affordable, creative and not too complicated for people to follow on camera.
  • Trends depend on season and presentation of products as a whole for the entire crafting industry. With crafting having seasonal trends, The Crochet Crowd Network experiences the same high and lows that stores and online websites go through each year.
  • Followers of Michael expect him to be honest about a product or services. He will not film a product or service that he classifies as unsuitable for his audience.

Michael’s live & video demonstrations “wow” audiences to simplify a task or make it appear “doable”. His mission is to educate the consumer which leads to self gratification and spreading the word of Crochet globally.

Mikey, aka Michael Sellick, of The Crochet Crowd, started this online journey back in 2008. A mere hobby in trying to reach out to others as he was mentally struggling with his own issues. His goal was simple, find others in the yarn communities, like him, that have a common interest.

The journey and main baby of the whole idea started with a YouTube Channel and then in 2011, an official website was developed. Michael is not only the face of The Crochet Crowd but also the working engine behind the crowd in self-taught programming, social media and so much more.

Enjoy the stitching journey. Life is short, enjoy this wonderful hobby and all of the learning opportunities that come with it.

46 thoughts on “Who is Michael Sellick: Crochet Designer”

  1. Lilli Boettcher says:

    Where do I start I guess first to say thank you for helping me learn new Stitches my favorite part is your mystery which was a giraffe and a few other things. So thank you for all your help and videos which was so easy to follow also would like to take the time to say thank you to Daniel for the music that he plays so beautifully okay stay safe bless you both big hugs from Falls City Oregon

  2. Celestine Dunlop says:

    I have been following Mikey on Crochet Crowd for afew years. I absolutely love his humor, teaching skills, fabulous designs, his generosity of allowing us into his home. I could go on and on. What can I say but he has opened up a whole new world to me of this wonderful craft. Thank you Mikey💜

    1. Mikey says:

      Thank you Celestine for putting up with me and the teachings! haha. I love to share when I can.


  3. Wendy Valender says:

    A fantastic teacher with a contagious laughter!

  4. Samantha d says:

    Thank you for being one of my “crochet wizards” I wanted to learn how to crochet but never had the patience as a child. Which is a shame cause alot of women in my family do amazing work. A few years ago thanks to you and a few others I’ve learned how and now am “hooked”!

    1. Marina King says:

      Mikey has definitely taught me more than I ever thought I would learn. Now I love learning new stitches and pushing myself to learn harder patterns.

  5. Ashe Mohammed says:

    Hi Michael you are awesome l love crohet and knitting as well I really want to go in to it deeply but I need to know how to order for wool and get a beautiful design’s thank you.

    1. Mikey says:

      You can get designs on this website if you just surf on through. There are 1000’s of free patterns here. As far as ordering yarn, I’m unsure where you live but I would just order online but check to see if they ship to wherever you are before you get too heavily invested in time. Some don’t ship across into Canada, where I live, for example.

  6. Irene says:

    Yes I’m hooked….I’ve watched you crochet sweaters…and other things….but sometimes I just enjoy watching you crochet and like it when you get the gigglas….God bless…fromEl Paso Tx 79938

  7. Crystal Chinn says:

    I saw you twice on U tube. You are one of a very few that are easy to understand and follow. This is my first time at this site. Nice

    1. Mikey says:

      Thank you for visiting our site Crystal. 😀 Hope you can find some new projects to try. 🙂 Michael

  8. Deborah says:

    Love your video for the calico flowers scarf. What colour yarn did you use for the neutral toned model?

    Also, what do you think of the addi swing hooks?

  9. JK says:

    Thank you Mikey. I always enjoy any project you do. I have done many. You are brilliant, this coming from a former Nova Scotian. Thanks so much. Great videos and patterns to follow. It’s great when a parent teaches a new skill. I love crocheting and want to thank you for all the tutorials.

  10. Katrina says:

    I thoroughly enjoy learning how to crochet from you. I have been willing to attempt patterns that I would not even dreamed of.
    Please continue to keep your high quality standards.

  11. Holly Core says:

    Dear Michael, I am laid up for a little while and this morning I turn on my iPad and low and behold on google is this wonderful article about you! I read it through and found it so very interesting. I also enjoyed reading about your relationship with your parents. It sounds like they were very encouraging in your craft of choice. I wish one of my 5 sons would like to learn crochet. Lol I just really wanted to tell you that I am so grateful for you and the whole crochet crowd. I found you because my friend Melissa told me about you and I checked your site out and I was “hooked.” I would like to say what year, not sure, but I will say my first crochet along was the happy hearts Afghan. I actually made it twice! I have crocheted for 35+ years easily, maybe more and I still don’t know everything. You have truly opened my eyes up to a whole new world of crochet. Thank you for making things clear and easy to understand. I feel a lot more knowledgeable and confidant because of you. I look forward to watching your continued success, keep on hooking! Blessings to you and the rest of the crochet crowd team.
    ~Holly Core,
    Bellefontaine, Ohio

    1. Mikey says:

      Good Morning Holly, I hope you are feeling better! Thank you for your appreciation. Like anything in life, people find their own passions and hobbies. Keep on hook’n!

      1. Rosey Chandler says:

        Mikey, you’re awesome and so talented. I’ve been a subscriber since 2008 and have made many of your crochet creations. Like your mom, I only knew how to double crochet and make granny squares. You’ve taught me so much and I look forward to continue learning with you. Much love to you and Daniel. ❤ Rosey

      2. Mikey says:

        That’s a really long time ago eh! Thank you for your quick story and happy hook’n to ya! 🙂 Michael

  12. Jana says:

    Loved this Mikey but how old is this bio? It says you have one cat, Riverstone and we all know what happened to her 🙁
    This has to be a few years old now.
    Still it’s nice to see pop up on my google feed.
    Love you both!!

    1. Marina King says:

      I would have to say it’s from at least 2018 possibly early 2019 because it was after they moved here, but before Riverstone, puss-puss and binky-boo

  13. Carole Schueneman says:

    Love your story and love, love, love what you do. Most of my life was spent knitting and only dabbling in crochet as I always liked the look of knitted projects over crocheted. But Mikey has opened up a whole new world of crochet to me with his TEXTURE – so many beautiful things with texture, to the point now that I look for patterns with texture and am loving it. So much so that I’ve kind of switched. Also, with all the ergonomic crochet hooks, at 72, it’s easier on my hands than the thin, very hard knitting needles. Thanks Mikey, I’ve learned soooooo much from you on improving my crochet skills and I am absolutely loving crocheting texture!!!

  14. Dee a tibbs says:

    I taught myself or should I say you taught me. I learned from watching your videos and to read patterns from you . You did actually show one of my cotton washcloths. I was really surprised you had chose one of mine. But, I did want to say I really enjoy watching and learning from you. Thank you for all you both do,for all of us.

    1. barbara rowell says:

      Hi Michael. My name is Barbara Rowell. I move little town in Ga. On the way I lost all my crochet hook and knitting needles. I like to know help out. Love making thinks for cancer patients. Hear on warm springs ga. I need get the yarn and needles . Please help me out.God bless you
      For you love . kind I know in your or anyone you know can help me out. I love you videos on YouTube. Thank you. Barbara Rowell.here my email address [email protected] contact for home address..I be very grateful.

      1. Mikey says:

        Morning Barbara, hopefully you have a local craft store that you can purchase a crochet hook at. They are pretty inexpensive. I would start by buying just one of your favourite sizes and slowly rebuild your collection over time. I don’t know of anyone in your region to ask them to send them their hooks to you. I’m sorry you lost your hooks. 🙁

      2. Tara says:

        You should take down her address from the site for her own protection.

      3. Marina King says:

        Thank you for the suggestion, I fixed it.

  15. Rocio Ramirez says:

    MichaeI, love your story. I made the spider web Blanket for my grandson.
    I really thought I wouldn’t been able to do it. But your clear instructions and easy to follow you video allowed me to. Although I got scared that you didn’t go through the whole knitting on the video.
    But I kept looking at it.
    I did finish it.
    I just need to buy another white yarn because I went three spikes short.
    My grandson ,11 years old loved it.
    Told it’s ok grandma don’t buy more yarn it’s looks great anyways.
    Thank you so much Michael for your wonderful teaching and thanks to Daniel Zondervan behind cameras he does a spectacular great job.

    God Bless both of you.
    Happy and Blessed 2020

  16. Jill Williamson says:

    I first found the crochet crowd while learning the Tunisian around the world pattern, watching video on YouTube, immediately found a great tutorial with Mikey at the helm and joined..
    I am an avid follower now..
    Your bio was interesting and tells allot, you are a great teacher, personality plus..

  17. Athena Chronis-Putnam says:

    Love your story. Are you only on Facebook? Had to delete my Facebook account. Facebook wouldn’t fix so I’ve gone to Instagram. Are you on Instagram too?

    My husband’s mother taught my husband to make doilies when he was a young boy before television but they didn’t keep up with it. My mother taught me when I was five. Over 60 yrs ago. I still love crocheting. I don’t do anything fancy. Donations and baby blankets and lap afghans for sale. Have you contacted the 11 yr old young from Africa who was adopted by an American couple. He’s done a wonder with yarn and a crochet hook. ?

    1. Mikey says:

      We are on YouTube as well but only use Facebook for real-time community interaction.

  18. Kathrien Hasbrouck says:

    I love your story and perseverance. I always love finding new sources for my obsession.

  19. ildi says:

    I’ve crocheted two hats so far based on your tutorials, the swirl and the shadow shells. Your instructions are great, easy to follow, thanks for all your hard work!

  20. Lynne Stranick says:

    Very nice bio. Would truly enjoy joining your next crochet along. Would you be so kind to inform me as to how I would join, etc ? Thank you very much! Respectfully, Lynne Stranick

    1. Carlee Burletoff says:

      First time I’ve come across you. This sounds wonderful! Looking forward to learning from you. Can do basic stuff but would like to grow in my crocheting skills. How do I join The Crochet Crowd?

      1. Marina King says:

        The Facebook group? You just have to hit like and go from there.

  21. Keryl says:

    How do I get started on the Cal now I’m progress or is it too late? What are the rules and yarn type and tutorials. Very interested!

  22. Faith says:

    Can you please create a pattern for a lightning bolt that is 48 inches by 18 inches. I need it for a school project

  23. Katherine Brown-Daniels says:

    I enjoy watching the tutorials you put out and have done a few of the projects it has help be with calming myself from anxiety and helped boost my mood when feeling depressed love the videos of the crochet groups looks like so much fun you have inspired my 13 year old as well to learn to crochet as I have shown her your YouTube videos

    1. Ruth Garcia says:

      I am a bit confused. On the chrysanthemum pattern for the flora afghan, on round 12 the directions say to fasten on with”C” and finish with fasten off”B”. Is this a typo. Also the pattern calls for 3 colors but you use 4 in the video tutorial. Is this just to show additional ideas of creativity? Thanks for all you do. I’ve learned so much.

      1. Devin Folks says:

        More colours were just an option to use. Let you decide what works for you. 😀

      2. Carole Mullins says:

        I have made 2 of the peppermint throws and they turned out beautifully thanks to the tutorial by Mikey. They were the hardest pieces i have ever attempted to make and would never have finished them without Mikeys help. Thanks so much.

      3. Marina King says:

        That’s awesome! well done 🙂

      4. Patt says:

        I have followed you for years. I am do proud of all your accomplishments! Love you and Dan and thank you for all your hard work!!!!!

  24. Janie says:

    I find Crochet Crowd to be the easiest to understand as well. Thanks for your time, it’s a pleasure to watch and learn.

    1. Dawn E gomes says:

      I absolutely love watching and learning from Michael. You are truly amazing at what you did. That’s for making me a better hooker..

  25. Randy Bothman says:

    Nice bio! I have followed you for years and now I feel like I know you as a friend. I first ‘met’ you when I too was trying to expand my stitch knowledge and I looked for your videos because they were the easiest to understand. Then I found Crochet Crowd and have followed it ever since. Thanks for all you do and I hope we get to meet one day either on a cruise or one one of my many journeys to parts unknown!!
    With grateful respect to both of you…
    Randy Bothman
    Roseburg, Oregon

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